Of all the newbies riding on the online retail boom, Ajay Pandey has
carved a niche for himself. Explaining what his latest startup Badhai.in (www.badhai.in)
offers, he says, “Badhai is a gifting platform. It’s key differentiator
is that it allows the recipients to choose the gift. Here, users can
gift Badhai vouchers via web and recipients can use it for shopping at
their favourite outlets.”
With an initial investment of `35 lakh, Badhai hopes to make the gifting experience more enjoyable. This is Pandey’s second startup and he has teamed up with alumni of IIT-Kanpur and IIM-Calcutta to run Badhai.
The co-founders of the company are Tushar Vohra, Sourabh Varma and Sandeep Debnath. This less-than-a-year-old company has received an overwhelming response. “Since the launch, we have seen continuous increase in traffic without spending even a single penny on advertising,” shares Pandey. Badhai vouchers are valid at retail stores like Croma, Pantaloon, Lifestyle, etc and also online portals such as Flipkart and Travelguru.
Some of the key features of the company, as Pandey puts it are, “We give the choice to the recipients, so one does not need to worry whether the recipient will like the gift or not. Badhai vouchers can be split into smaller amounts and used across more than one brand. In addition to these, recipients can claim their gift over IVR or mobile app and proceed for shopping at their favourite store when they are at a mall.
Finally, users using Facebook credentials for Badhai can view key occasions of their Facebook friends. It makes it easier to track occasions they wish to gift on.” He seems to be truly at the top of his game and for a postgraduate from IIT-Kanpur in chemistry, 35-year-old Pandey is a seasoned entrepreneur.
Pandey plans to market his venture soon. “We haven’t really started advertising Badhai. Till date, it is through PR coverage and word of mouth. But we realise that advertising is crucial to take it to the next level,” he says.
For more details, please visit http://www.badhai.in
Courtesy: http://newindianexpress.com/education/edex/article548379.ece
With an initial investment of `35 lakh, Badhai hopes to make the gifting experience more enjoyable. This is Pandey’s second startup and he has teamed up with alumni of IIT-Kanpur and IIM-Calcutta to run Badhai.
The co-founders of the company are Tushar Vohra, Sourabh Varma and Sandeep Debnath. This less-than-a-year-old company has received an overwhelming response. “Since the launch, we have seen continuous increase in traffic without spending even a single penny on advertising,” shares Pandey. Badhai vouchers are valid at retail stores like Croma, Pantaloon, Lifestyle, etc and also online portals such as Flipkart and Travelguru.
Some of the key features of the company, as Pandey puts it are, “We give the choice to the recipients, so one does not need to worry whether the recipient will like the gift or not. Badhai vouchers can be split into smaller amounts and used across more than one brand. In addition to these, recipients can claim their gift over IVR or mobile app and proceed for shopping at their favourite store when they are at a mall.
Finally, users using Facebook credentials for Badhai can view key occasions of their Facebook friends. It makes it easier to track occasions they wish to gift on.” He seems to be truly at the top of his game and for a postgraduate from IIT-Kanpur in chemistry, 35-year-old Pandey is a seasoned entrepreneur.
Pandey plans to market his venture soon. “We haven’t really started advertising Badhai. Till date, it is through PR coverage and word of mouth. But we realise that advertising is crucial to take it to the next level,” he says.
For more details, please visit http://www.badhai.in
Courtesy: http://newindianexpress.com/education/edex/article548379.ece
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