Badhai.in enables India’s first ever Group Gifting to bring about a paradigm
shift in gifting on Social Functions
Mumbai, May, 24, 2012: Badhai.in,
India’s premier online gift voucher company, has launched Group Gifting a first
of its kind in India. Group Gifting is a step forward in making gifting
experience even more enjoyable. By using this unique feature, group of friends
can pool their contribution online and gift jointly on social functions. The
gift, Badhai voucher in this case, can be used at leading retail chains as well
as ecommerce sites thus giving the recipients complete freedom of using it for
what they like. These can be delivered over phone or email or can also be handed
over as print copy.
Badhai.in has enabled social gifting also through
Facebook integration making it possible to track special occasions of Facebook connections
and gift individually or in a group with other Facebook friends.
In recent years, India has seen a very rapid
growth in digital space led by the highly dynamic youth segment. A large number
of young users stay hooked to various social networking sites to keep in touch
with their friends and families. Given this, Group Gifting can become an
exciting phenomenon in India where the Gift market is estimated
at over USD 4 billion.
Expressing delight on the launch of Group
Gifting, Ajay Pandey, CEO and Founder, Badhai.in said; Gifting is seeing a shift towards
preference for vouchers over the traditional option of cash. While store gift vouchers
do not give enough choice, pooling cash is a hassle and may not be practical in
most cases. Badhai.in solves the choice problem by giving recipients complete
control over where to use the voucher. At the same time it makes it convenient
to pool money and gift jointly even when friends are in different geographical
locations.”
About Badhai.in
Badhai.in,
India’s first social gifting service provides convenient solutions for managing
incentives, rewards and gifts. Badhai.in issues own online vouchers and has
tied-up with more than 500+ leading stores across categories like electronics,
white goods, apparels, jewellery, beauty, lifestyle products, travel, books,
etc. for an enjoyable shopping
experience. Badhai.in vouchers are delivered electronically to the intended
recipient over their phone and email. Recipients have the choice to redeem in
multiple stages at their favourite stores / online sites.
Badhai.in (www.badhai.in) is managed and owned by eInsignia, founded by individuals with
strong academic credentials (IIT and IIM) and successful entrepreneurial
experience.
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